I began my channel as part of my passion for filmmaking, but as Hyderabadis began liking our work, I continued making the videos,” he adds.įor Abrar Khan, movies aren’t a new passion. “Deccanwood has its own essence, own flavour and no other industry can capture it. No other industry produces content that is so relatable to the life of each of their viewer, opines Abrar.
The channel today has 502K subscribers and it features a short weekly comedy video on everyday life in Hyderabad. Abrar Khan, the hero in Dubai Returns, is popular among the city’s youth as an actor and is also the proud founder of the most subscribed Hyderabad YouTube channel, Hyderabad Dairies. The Dakhini industry not just identified local talents as actors but also created a sensation on the internet. Ismail Bhai, Saleem Pheku and Jehangir- all three of us still receive the same adulation from our audience,” Srivastav says. People still recognise me as Ismail bhai and we still repeat among friends the one-liners that became a rage after the movie. “ Angrez still has a wide fanbase not just in Hyderabad, but even in countries abroad. The industry, in 2016, came to be known as Dollywood, after the Central Board of Film Certification (CBFC) started issuing censor certificates with Dakhini as the language. The industry kicked off with no godfathers and zero production houses, but garnered fans from not just the Urdu/Hindi speaking populace of Hyderabad but from around the world. The scenes where Ismail bhai in Angrez2 unsuspectingly relishes the soup with the goat’s bile in it, are gross but funny, asking the audience not to read too much between the lines. Most importantly, the Dakhini films were an engaging yarn, which didn’t believe in preaching to the audience or attempt to look too clever.
They deployed Hyderabadi Urdu, ghazals, shayaris and vocabulary that were distinct to the Old City, " Vamsi adds. Language was the main soul of this genre. The landscape was always limited to the Old City of Hyderabad, sometimes moving to the so called ‘new city’ such as Hitec City, Madhapur and Banjarahills.
“The Telugu film industry hardly made any attempt to reflect upon Hyderabadi culture. “The landscape, language and aesthetics that were distinctly Hyderabadi propelled an explicable love for the Dakhini movies,” says Vamsi Reddy, a film expert and professor at the IIT-Tirupati. Starting from Angrez to Hyderabad Nawabs to Dubai Return and Gullu Dada, the Dakhini movies have all revolved around the Hyderabadi’s love for chai and ghosh (meat), routine scuffles at the Charminar and hilarious gang wars that formed the plot for a majority of the movies. The Dakhini film industry was born out of a pure vigour to bring the culture of Hyderabad’s Old City on screen. So Angrez became a satire that captured the language and culture of the Old City and the supposed willingness of the educated youth to adapt to a more polished way of life,” Srivastav explains. There was suddenly an attempt to westernise the city and there arose a cultural conflict. “2004-05 was the period when the IT industry was slowly blooming in Hyderabad. The industry became an ode to the Deccani Urdu, a mix of Hyderabadi Hindi and Urdu, giving the actors from the city a platform to show their acting prowess. The films soon became a rage not only in Hyderabad but also in theatres in Karnataka and parts of Maharashtra. The Dakhini industry revived the Deccani language in Hyderabad with a string of releases beginning with Angrez in 2006. Interestingly, the movie was directed by an NRI, Nikkil Kuntaa. Angrez, the first movie that gave birth to the Dakhini industry in Hyderabad, became a smash hit and ran in theatres for close a year. The film ran not just in the city, but even in parts of Maharashtra and Karnataka. The movie started to run houseful and soon theatres became jam-packed across Hyderabad. Thinking their efforts had gone down the drain, the makers retired to their respective homes but a phone call on the following Monday changed the course of fate for the youngsters. The film turned out to be a dud during the first weekend.
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